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About me

Portrait of Elisabeth Wimmer

For me, good product design starts with curiosity.

What are people trying to do? Where does a product get in their way? I observe how people use it, listen closely, and look for what’s causing the friction. What I learn shapes clear interfaces and thoughtful interactions. I keep the overall experience and the needs of the business in mind. Sometimes a small change can make the product work better for both sides.

There’s more to me than you’ll find on my CV.

I love animals, and they never stop surprising me. A little songbird has ventured into my apartment twice, and a magpie stopped by too, though it seemed rather unsure about the visit. Then there’s our regular hedgehog visitor, who enjoys a mix of insects every evening. Bread baking is another little ritual of mine: I’ve kept my sourdough starter going for over a decade.

I volunteer with a support group in Munich, where people can speak openly about their experiences and ask questions. I listen, take their concerns seriously, and help them feel less alone.

My Journey

  1. 2022 - 2026
    Senior / Lead UX DesignerZeppelin GmbHLeading UX strategy and design for digital B2B platforms, contributing to a 25% increase in organic search visibility.
  2. 2014 - 2022
    Senior UX DesignerAutoScout24 GmbHDriving user-centered, data-informed development of core B2B and B2C products for a leading automotive platform reaching 8.4 million monthly unique visitors across its platforms in Germany (2019).
  3. 2020 - 2021
    Innovation Manager AI (UX)Baufi24 Baufinanzierung AGAlongside my role at AutoScout24, developing digital PropTech and FinTech business and service concepts.
  4. 2011 - 2014
    Senior Manager Web Design / UX Designlimango GmbHResponsible for the UX/UI development of key e-commerce flows and digital touchpoints, with a focus on conversion, consistency, and scalable design standards.
  5. 2007 - 2014
    Additional ExperienceUX design for mobile apps (Shore GmbH); art direction and brand design (Topalsson GmbH & Co. KG); packaging design (WLH Werbeagentur GmbH & Co. KG); graphic and spatial design (Schmidt & Kaiser Kommunikationsberatung GmbH, Cornelius Dornier Projektbüro GmbH).

Skills & Tools

  1. Product & UX
    Product Discovery, UX Strategy, Information Architecture, User Flows, Interaction Design, UI Design, Prototyping, Design Systems, Accessibility
  2. Research & Validation
    User Interviews, Qualitative Research, Journey Mapping, Research Synthesis, Usability Testing, A/B Testing, Web Analytics
  3. Product Collaboration
    Stakeholder Management, Requirements Management, Agile Product Development, Design QA, Design Handoff, Cross-functional Collaboration
  4. Tools
    Figma, FigJam, Miro, Dovetail, Maze, Jira, Confluence, GitHub, Claude (Code/Design), Codex, Lovable, Cursor, VS Code

Education

  1. 2009
    Diplom in Product Design (equivalent to a Master’s degree)Karlsruhe University of Arts and Design
Elisabeth Wimmer

Senior / Lead Product Designer