About me

For me, good product design starts with curiosity.
What are people trying to do? Where does a product get in their way? I observe how people use it, listen closely, and look for what’s causing the friction. What I learn shapes clear interfaces and thoughtful interactions. I keep the overall experience and the needs of the business in mind. Sometimes a small change can make the product work better for both sides.
There’s more to me than you’ll find on my CV.
I love animals, and they never stop surprising me. A little songbird has ventured into my apartment twice, and a magpie stopped by too, though it seemed rather unsure about the visit. Then there’s our regular hedgehog visitor, who enjoys a mix of insects every evening. Bread baking is another little ritual of mine: I’ve kept my sourdough starter going for over a decade.
I volunteer with a support group in Munich, where people can speak openly about their experiences and ask questions. I listen, take their concerns seriously, and help them feel less alone.
My Journey
- 2022 - 2026Senior / Lead UX DesignerZeppelin GmbHLeading UX strategy and design for digital B2B platforms, contributing to a 25% increase in organic search visibility.
- 2014 - 2022Senior UX DesignerAutoScout24 GmbHDriving user-centered, data-informed development of core B2B and B2C products for a leading automotive platform reaching 8.4 million monthly unique visitors across its platforms in Germany (2019).
- 2020 - 2021Innovation Manager AI (UX)Baufi24 Baufinanzierung AGAlongside my role at AutoScout24, developing digital PropTech and FinTech business and service concepts.
- 2011 - 2014Senior Manager Web Design / UX Designlimango GmbHResponsible for the UX/UI development of key e-commerce flows and digital touchpoints, with a focus on conversion, consistency, and scalable design standards.
- 2007 - 2014Additional ExperienceUX design for mobile apps (Shore GmbH); art direction and brand design (Topalsson GmbH & Co. KG); packaging design (WLH Werbeagentur GmbH & Co. KG); graphic and spatial design (Schmidt & Kaiser Kommunikationsberatung GmbH, Cornelius Dornier Projektbüro GmbH).
Skills & Tools
- Product & UXProduct Discovery, UX Strategy, Information Architecture, User Flows, Interaction Design, UI Design, Prototyping, Design Systems, Accessibility
- Research & ValidationUser Interviews, Qualitative Research, Journey Mapping, Research Synthesis, Usability Testing, A/B Testing, Web Analytics
- Product CollaborationStakeholder Management, Requirements Management, Agile Product Development, Design QA, Design Handoff, Cross-functional Collaboration
- ToolsFigma, FigJam, Miro, Dovetail, Maze, Jira, Confluence, GitHub, Claude (Code/Design), Codex, Lovable, Cursor, VS Code
Education
- 2009Diplom in Product Design (equivalent to a Master’s degree)Karlsruhe University of Arts and Design